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Master Baker, by Ana Fonseca

Ana Fonseca opens next 8 August, 6:30 pm, at Sociedade Nacional de Belas Artes, Lisbon, the exhibition Master Baker, a humorous and ironic portrait of modern society’s day-to-day contradictions.

By resorting to the codes and symbols of fitness culture, crossing them with the overpowering appetites of gluttony, Fonseca reflects on the borders of deprivation and overcoming, heaviness and lightness, pleasure and sacrifice. The body is present as a vacillating spectrum on these several poles, divided between the canonical and healthy parameters, and the immediate desire of appetite and the visual pleasure of candies. The ever-lasting satisfaction or the immediate satisfaction swing in each end of the dumbbells, in the shape of sweets, cakes – all shining in a sugary glaze. In the end comes the lingering thought of running so that one may eat more.

Another vision alludes to the urban culture of cities and social networks, of pastry windows in the vicinity of gymnasiums and fitness clubs, of food posts followed by selfies taken by well-shaped influencers.

Master Baker is a visual culture mixed and brought into the exhibition space, as an essay about the ambiguous behaviour of daily life.

Until 30 August, at Sociedade Nacional de Belas Artes, Lisbon, in a collaboration with Ocupart.

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